Cellar Select Collection

Made by selection

A bolder wine brand shaped around the cellar: limited releases, hand-selected barrels, sharp label language, and a confident sense of craft. MAKR is not a single bottle. It is a collection with a mark of its own.
Collection

Cellar Select

Style

Limited Release

Source

Lincoln Lakeshore

Identity

Craft First

Cellar Select Series

Made to be remembered, MAKR is designed for more than the glass. These are wines for shared meals, special occasions, and everyday moments worth elevating.

OUR Brand

A collection built for people who notice the details.

MAKR is a modern expression of Niagara winemaking — crafted for those who appreciate wines with character, intention, and a clear sense of place. Each bottle reflects a thoughtful approach to the vineyard and the cellar, bringing together expressive fruit, balanced structure, and a refined finish that feels both approachable and elevated.

Rooted in the belief that great wine should feel honest, memorable, and beautifully made, MAKR focuses on small-batch wines with personality. From crisp whites to bold reds, every release is designed to capture the quality of the region while offering a fresh, contemporary wine experience for today’s drinker.

Selective

Small lots, focused releases, clear intent.

Strong

Strong label language with unmistakable shelf impact.

Crafted

A cellar-led brand rooted in barrel choice and winemaker judgment.
The Collection

One mark. Multiple expressions.

Crafted with intention, MAKR is built around the belief that every bottle should feel purposeful — from the vineyard to the final pour. Each wine is shaped with care, patience, and a focus on balance, allowing the character of the fruit and the personality of the region to come through naturally.

Refined but never overcomplicated, MAKR brings a modern Niagara wine experience to those who value quality, authenticity, and a lasting impression.

Cellar Select

Chardonnay

Bright cellar-gold accent. Limited-release white expression.
Cellar Select

Malbec

Blue accent. A bold expression within the Cellar Select line.
Cellar Select Red

Meritage

Deep red accent. Structured, cellar-driven red release.
Cellar Select White

Meritage

Green accent. A white blend with its own collection identity.
Label Language

The shelf presence is the story.

On the shelf, MAKR becomes more than a wine label. It becomes a signal of taste, curiosity, and discovery. The design invites people to pause, pick up the bottle, and feel that there is something considered behind it. That first impression matters, because before a customer reads the tasting notes or learns the story behind the wine, they are already responding to how the bottle makes them feel.

Cellar Select
Cellar Select
Cellar Select Red
Cellar Select White

The result is a brand presence that feels premium, memorable, and unmistakably its own. MAKR is designed to hold attention in retail, elevate the table at home, and carry the same level of intention visually that the wine delivers in the glass.

The MAKR Standard

Sharp, cellar-led, and unmistakably its own.

MAKR was created to be noticed before the bottle is ever opened. From the label design to the way each bottle sits alongside others, the brand is built with a strong visual identity that immediately communicates quality, confidence, and modern craftsmanship. It does not rely on loud design or overstatement. Instead, MAKR stands out through restraint, clarity, and a look that feels intentional from every angle.

Barrel Selection

Releases begin with what earns attention in the cellar.

Limited Lots

A collection built around focused availability.

Label Impact

A bold system designed to stand apart.

Collection First

Each bottle supports the larger MAKR brand.
MAKR Cellar Select

Find the bottle marked for the moment.

Shop the MAKR collection and discover the limited releases shaped by selection, cellar craft, and bold brand character.