LEGENDS ESTATES STEPS UP TO ‘TAKE A WALK IN HER SHOES’ WITH NEW BRAND DIVA wines launched to aid and improve the lives of abused women and children.

LCBO PRODUCT LAUNCH RIBBON CUTTING:

FRIDAY JULY 30,2010 AT GLENDALE LCBO STORE (252) ST. CATHARINES 11:30AM

BEAMSVILLE, ON- Amid the annual hustle and bustle of the summer season, Legends Estates Winery prepares for the official release of our new wine brand, DIVA, in the LCBO.  Legends Estates Winery is a third generation family enterprise invested in the health and happiness of our local community.  We, the Lizak family, are proud to present a label of love, DIVA-a wine that every woman can call her own.

ABOVE: Legends Estates  winemaker Serge Papineau, Legends Estates President Paul Lizak, Development Manager of Women's Place of South Niagara Haley Bateman and Vice President Board of Directors Leigh Whyte.

DIVA is a woman of outstanding talent and energy, with a larger than life quality.  ‘Taking a walk in her shoes’ and enjoying DIVA wines will provide a chance for the talents of others to shine.  Historically synonymous with the word ‘goddess’, a watermark of the deity Artemis appears on the front of the label as a symbol of protection for all women and children.

In the wake of several wine labels targeted to the female wine consumer, DIVA wines literally stand out on their own, in that proceeds from each bottle sold will benefit a local women’s charity, Women’s Place of South Niagara.  This organization offers support, counselling and safe shelter for abused women and children within the region.

Although inspired with female beneficiaries in mind, DIVA wines can be easily enjoyed by everyone, even a DIVO (the male counterpart to a diva).  Featuring unique wine varietals of white, rosé and red wine, the DIVA brand offers a wine for any palate, crafted to be approachable and easy drinking, a true celebration of wine and life.  Continuing in the tradition of the winery to offer rare varietals from Niagara, the DIVA wines include an award-winning white blend of Semillon and Sauvignon Blanc, a ‘Gold Medal’ Malbec Rosé, and a unique red blend of Ontario grown Malbec and Merlot.

Legends Estates Winery is proud to announce the release of our DIVA wines throughout the LCBO.  As a small, family operation, giving back to the local community in order to create a better environment for all has always been a key objective of our business.  This belief has brought the DIVA brand to life, with proceeds of each bottle sold benefitting the local community services offered by Women’s Place of South Niagara.

Both our DIVA White (Semillon-Sauvignon Blanc #179143) and DIVA Red (Malbec-Merlot #179135) are available at participating LCBO stores, and restaurants throughout the province of Ontario.  Each wine retails for $14.95 per bottle at both the LCBO and at our winery location, 4888 Ontario St. North in Beamsville, Ontario. 

We encourage all customers of the LCBO to purchase these products not only to support the local wine industry but also to allow the opportunity for women to step forward.

For further information contact:

www.womensplacesn.org